http://www.ndtv.com/india-news/india-must-be-no-1-in-start-ups-says-pm-modi-on-69th-independence-day-1207548 Salient Features of campaign:- To promote bank financing for start – ups and offer incentives to boost entrepreneurship and job creation. Prime Minister Narender Modi said,” We are looking at systems for enabling start-ups. We must be number one in start – ups…Start up India; Stand up India.” Encourage entrepreneurship among the youth of India. Each of the 1.25 Lakh bank branches should encourage at least one Dalit or Tribal entrepreneur and at least one woman entrepreneur. Loans would also be given to help people. Set up a network of start-ups in the country. The Prime Minister also said that new changes will be done for current practice of interview-based selections for low-skilled government jobs. Package of incentives will be given to manufacturing units for generating jobs. Union Agriculture Ministry will be renamed as the ‘Ministry of Agriculture and Farmers’. Prime Minister said that recruitment process should be online and transparent. 17 Crore Bank accounts were opened through Pradhan Mantri Jan Dhan Yojna. Approximately Rs. 20,000 Crore has been deposited by people in it. Reflecting the “Richness of India’s Poor”.