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Top Rated Marketing Books for all Competitive Exams

Objective Marketing Aptitude 

Marketing Aptitude is a must for any individual aspiring to secure job in a bank as almost all the banks include the marketing awareness section in the recruitment examinations. In view of the upcoming Bank PO and Clerk examinations like IBPS PO and Clerk, SBI PO and Clerk, LIC AAO, Railway Recruitment Exams, etc. Arihant has come up with a revised edition of the highly popular Computer Awareness which is equally useful for IBPS, SBI (Bank PO and Clerk) and other banking and recruitment entrances. The book has been revised keeping in mind the recent pattern of banking examinations. The book on computer awareness has been divided into 16 chapters namely Introduction to Marketing, Marketing Environment, Marketing Mix, Consumer Behavior, Market Segmentation, Marketing Management and Planning, Product Life Cycle (PLC), Channels of Distribution, Pricing, Advertising, Personal Selling, Sales Promotion, Branding, Packaging and Labeling, Marketing Research, Consumer Protection and Modern Marketing System, each containing complete description of essential topics for better understanding. Important Points have been covered in the boxes given in between the text. Practice Questions have been given after each chapter. Also detailed synopsis along with number of previous year's solved questions has been given in the book. Marketing Glossary has been given at the end of all the chapters to help students understand the meaning of various marketing terms along with abbreviations used in the book. The book also contains 10 Practice Sets with their objective answers for self-analysis and thorough practice. Also Abbreviations and Glossary have been covered at the end of the book.

Total Pages: 140 pages

Publisher: Arihant; Seventh edition (2 July 2014)
Language: English
ISBN-10: 9351761614

ISBN-13: 978-9351761617



Marketing Aptitude: Useful for Banking Services and other Competitive Exams

This comprehensive book is useful for the candidates of IBPS (CWE), SBI PO/Clerk, Regional Rural Bank (RRB), Bank Specialist Officer, Management Trainee, LIC/GIC, BBA/BBS and Other Competitive Exams. This book includes Study Material for the purpose of practice of questions based on the latest pattern of the examination. Detailed Explanatory Answers have also been provided for the selected questions for Better Understanding of the Candidates

Introduction to Marketing,Concepts of Marketing,Market Segmentation, Product, Physical Distribution, Service Marketing, Electronic Marketing,.etc

Total pages
: 184 pages
Publisher: RPH; 9 edition (2015)
Language: English
ISBN-10: 817812890X
ISBN-13: 978-8178128900


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Marketing Aptitude Test 

Marketing Aptitude Test For Competitive Exams

Reading level: 18+ years
Publisher: BSC Publishing Co. Pvt. Ltd.; 2nd edition (2014)
Language: English
ISBN-10: 9383186372
ISBN-13: 978-9383186372


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