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Difference between Marketing and sales

Marketing and sales are both aimed at increasing revenue. They are so closely intertwined that people often don’t realize the difference between the two. Indeed, in small organizations, the same people typically perform both sales and marketing tasks. Nevertheless, marketing is different from sales and as the organization grows, the roles and responsibilities become more specialized.
Marketing versus Sales comparison chart

MarketingSales
DefinitionMarketing is the systematic planning, implementation and control of business activities to bring together buyers and sellers.A sale a transaction between two parties where the buyer receives goods (tangible or intangible), services and/or assets in exchange for money. 2) An agreement between a buyer and seller on the price of a security.
ApproachBroader range of activities to sell product/service, client relationship etc.; determine future needs and has a strategy in place to meet those needs for the long term relationship.Make customer demand match the products the company currently offers.
FocusOverall picture to promote, distribute, price products/services; fulfill customer's wants and needs through products and/or services the company can offer.Fulfill sales volume objectives
ProcessAnalysis of market, distribution channels, competitive products and services; Pricing strategies; Sales tracking and market share analysis; BudgetUsually one to one
ScopeMarket research; Advertising; Sales; Public relations; Customer service and satisfaction .Once a product has been created for a customer need, persuade the customer to purchase the product to fulfill her needs
HorizonLonger termShort term
StrategyPullPush
PriorityMarketing shows how to reach to the Customers and build long lasting relationshipSelling is the ultimate result of marketing.
IdentityMarketing targets the construction of a brand identity so that it becomes easily associated with need fulfillment.Sales is the strategy of meeting needs in an opportunistic, individual method, driven by human interaction. There's no premise of brand identity, longevity or continuity. It's simply the ability to meet a need at the right time.
Difference between Marketing and sales Reviewed by Manohar Veera on 9:40:00 AM Rating: 5

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