Marketing Aptitude & Computers Knowledge -- EXPECTED QUESTIONS --SBI PO 2015--- USEFUL
Marketing Aptitude & Computers
Knowledge
166. ------------------ systems are used to mine customer data,
particularly when undertaking
research into
characterizing customer groups and their product/ service usage.
a) Customer
relationship management (CRM)
b) Marketing
information system (MIS)
c) Computer –assisted wed interviewing (CAWI)
d) NVivo
e)
None of these
167. Information collected for the first time specifically for a
marketing research study is
called:
a) secondary research b)
primary research c) soft research
d) experimental research e)
None of these
168. Social grade is a means of classifying the population by
_______
a) Needs
b) occupation c)
lifestyle d) personality
e) None of these
169. The purchasing strategy is based on collaboration in
research and development. This is
called:
a) bargainer b)
clockwiser c) adaptator d)
updator e) None of these
170. With respect to consumer behaviour, one’s friends and
relatives could be considered
a/an:
a) impersonal influence b)
reference group influence
c) perceptual influence d)
institutional influence
e) None of these
171. Consider the following:
1. C 2.
C++ 3. COBOL
Which among the
above is/are high-level languages (HLL)?
a) Only 1
b) 1 & 2 c)
2 & 3 d) 1, 2 & 3 e)
None of these
172. A Digital Certificate can identity-
1. an individual
2. a server
3. a company
Choose the
correct option:
a) Only 1
b) 1&2 c)
2&3 d) 1, 2 & 3 e)
None of these
173. Which among the following is a high-level language used to
develop software
applications in
compact, efficient code that can be run on different types of computers
with minimal
change?
a) FORTRAN
b) C c)
COBOL d) ALGOL
e) None of these
174. Which among the following has been standardized in the IEEE
802.3 specification?
a) Bluetooth b)
Ethernet c) WiMAX
d) All of them
e) None of these
175. Dynamic Adhoc
Wireless Networks (DAWN) usually come under----?
a) 2
G b) 3 G
c) 4 G d)
5 G e) None of these
176. The peak cell rate
(PCR), sustainable cell rate (SCR) and maximum burst size (MBS)
are used for
measurement of?
a) Bandwidth
b) Channel Capacity
c) Frequency Modulation
d) Amplitude distortion e)
None of these
177. What do we call a
storage device where the access time is effectively independent of
the location
of the data?
a) Direct Access Storage Device b)
Secondary Storage Device
c) Primary Storage Device d)
Gateway Device e) None of these
178. What is the use of
Digitizer as an input device?
a) To Convert graphic and pictorial data into
binary inputs
b) To Convert graphic and pictorial data into
analog inputs
c) Debigging d)
Converting digital data to analog output.
e) None of these
179. What would be the
number of bytes, transferred at the rate 1 Kilobit per second?
a) 100
b) 108 c)
125 d) 140
e) None of these
180. The terms Goodput, Throughout and Maximum throughput are
most closely associated
with which among
the following in computers?
a) Bit Rate
b) Response Time c)
Command Line Interface
d) Random memory e)
None of these
181. Consider the following:
1. Software
2. Hardware
3. Internet
Programmes
The terms Bug and
Debugging are generally used in which among the above?
a) 1 & 2 b)
2 & 3 c) 1 & 3 d)
1, 2 & 3 e) None of these
182. Consider the following:
1. Application software
2. Hardware
3. Operating
systems
The PDF documents
are dependent upon which among the above to display the text,
fonts, graphics,
and other information contained by them?
a) Only 1
b) 1 & 2 c)
1, 2 & 3 d) 2 & 3 e)
1 & 3
183. The terms “push and pull services” in context with the
Banking are used in which
among the
following generally?
a) Rural Banking b)
Unit Banking c)
Online Banking
d) Mobile Banking e)
None of these
184. The One-time password (OTPs) can be obtained by a customer,
via which among the
following?
a) Approaching the nearest Bank Branch b)
SMS on Mobile
c) E-mail by applying for OTP online d)
All of the above
e) None of these
185. Which of the following company owns/uses the Virtual Hard
Disk (.vhd) format for
Virtual PC?
a) IBM
b) Microsoft c)
Intel d) Google
e) None of these
186. While browsing the internet, which of the following key is
used for full screen view?
a) F3
b) F5 c)
F11 d) F9
e) None of these
187. ADSL data communications technology uses which of the
following for faster data
transmission?
a) Voicebrand modem b)
Wireless Modem c) Copper telephone Lines
d)
Sockets e) None of these
188. In the MICR Code Line Structure what is represented by the
first three digits of Sort
field number
consisting of nine digits?
a) City
b) Bank c)
Branch d) Account Type e)
None of these
189. Which among the following is the most common source of
Viruses to the hard disk of
your computer?
a) Incoming Email b)
Outgoing Email c) CD Roms
d) Websites
e)
None of these
190. What is HTTP 404?
a) An error message indicating server not found
b) An error message indicating moved
permanently
c) An error message indicating forbidden.
d) An error message indicating server found
e) None of these
191. Your senior has asked you to make arrangement for a seminar
to be scheduled after two
days. You somehow
manage to finish it with great effort and dedication. On the day of
seminar, your senior gets disappointed on
seeing the arrangement and rebukes you in
front of everyone.
You will
a) leave the job immediately.
b) leave the place and think of resignation.
c) blame the sub ordinates for bad work as you
had completed the work with great
dedication.
d) ask for a detailed feedback and assure him
that in future you will take care of this.
e) None of these
192. You have got a job in a reputed bank. Your friends are
insisting you to treat them on the
occasion. You
have invited them and treating them at a restaurant. When the ball
arrives, you
realize that you have forgotten to bring your wallet. Your credit card and
ATM cards are in
your wallet. What will you do?
a) Leave the restaurant without telling anyone
b) Ask one of your close friends to pay and
promise him to pay back next day.
c)
Try to convince the manager as the restaurant so that you can pay the
bill later.
d) Create a scene and announce that you forgot
your wallet, in front of everyone.
e) None of these
193. You are the bank
manager of an upcoming private bank.
There have regular
complaints about
an employee by many customers in written.
What would you do?
a) Punish the concerned employee instantly
b) Sack the employee from job as it is affecting
the brand image.
c) Call the employee and after knowing the fact
take action.
d) Try to enquire about the employee from his
co-workers and till then give assurance
to the
customers.
e) None of these
194. A Lady with a
te-nagar boy comes to you. Lady asks you
to counsel her young boy for
not engaging in
unlawful activities. The women appears
to be very apprehensive and
nervous. She tells you that he keeps a bad company
also. What would you do ?
a) Tell the lady
politely that is not your work.
b) Assign this
work to some other person preferably your subordinate as you have other
important
works to do.
c) Talk to the
boy in a friendly tone and convince him for not engaging in unlawful
activities. Try to make him
understand that unlawful activities attract penalty and is
not considered
as good conduct.
d) Advice lady to
go to some psychologist.
e) None of these
195. You are working as a
purchase officer in a public sector bank.
You have been asked to
purchase shoes
and clothes for field executives. You
have floated a tender for the
procurement. On seeing the price
mentioned by the suppliers you found that the lowest
price was
approximately three times more than the last purchase rate and the approved
rate of the
bank. You would
a) accept the lowest price
b) refer the matter to the higher authority of
the department
c) reject the
proposal and call for a fresh price
d) ask the
lowest offer for price negotiation
e) None of these
196. You are head of
Corporate Social Responsibility Department of a public sector bank.
You are on a tour of epidemic hit village to
distribute vaccine. You are left with
only
one vaccine.
There is a requirement of that vaccine from gram pradhan and also a
poor villager.
You are being pressurized by Gram Pradhan to issue the vaccine to
him. You would
a) arrange vaccine for the Gram Pradhan from the
distributor of another area and give
the only
vaccine left with you to the poor villager.
b) ask both to
approach a doctor and get an input about the urgency.
c) arrange
vaccine for the poor villager from the distributor of another area and give
the only
vaccine left with you to the Gram Pradhan.
d) initiate the
procedure to expedite the next supply without issuing the vaccine to
either.
e) None of these
197. The local newspaper
has published defamatory article about the deputy commissioner
of police. Moreover, it lacks proper ground and
research. What should he do?
a) React
immediately in the Media
b) File a case
defamation on the media
c) React if the
information comes through proper channel
d) Try to
contact the editor of the newspaper and seek explanation from him.
e) None of these
198. You are working on an important project under a strict
monitoring by media. Because of
personal reason,
you want to take leave. What would you do?
a) Not
take leave and try to concentrate on work.
b) Meet
the senior and seek concurrence.
c) Take
leave without informing anyone.
d) Write
an application to your senior and handled it over to your friend to give it to
him.
e) None of these
199. You are general manager of a bank. Your bank has taken up a
project to create night
shelters for
homeless people during the winter season. Within a week of establishing the
shelters, you have
received complaints from the residents of the area about the increase
in theft cases
with a demand to remove the shelters. You would?
a) Continue
with the project and ignore their complaint.
b) Ask
residents to consider the humanitarian effort made.
c) Ask
them to lodge a written complaint in the police station.
d) Assure
residence of an enquiry into the matter.
e) None of these
200. You are working in the IT department of a public sector
bank. You have to accomplish a
very important
task related with “Jan Dhan Yojana” for your bank within the next two
days. Suddenly
you meet with an accident. Your office insists that you complete the
task. You would?
a) Ask
for an extension of deadline.
b) Inform
headquarters of your inability to finish on time.
c) Suggest
alternate person to department who may do the needful.
d) Stay away till you recover.
e) None of these
ANSWERS
166.
(a) There has been a strong trend
towards using customer relationship management
(CRM) systems, to mine customer data, particularly when undertaking
research into
characterizing customer groups and their product/ service usage.
167 (b) Primary research is research
conducted for the first time, involving the collection
of data for the purpose of a particular project…
168 (b) `Social grade’ refers to a system
of classification of consumers based on their socio
-economic grouping. `Social
grade’ was originally developed for the National
Readership Survey (NRS) in the 1950s.
Social grade is a means of classifying the
population by the type of work they do based on the occupation of the
chief income
earner (the member of the household with the largest income).
169. (d) The `up-dator’ purchasing
strategy is based on collaboration in research and
development. Here, collaboration
between partners is continuous and the nature of
the relationship is not a dyad but a supply network.
170 (b)
One’s friends and relatives could be considered a reference group. Consumers
learn through imitation (i.e. social learning). We’ve learnt, for instance, by observing
and copying out parents and friends.
As consumers we may consider our opinions,
attitudes, values, and behavior patterns in relation to those of our
reference groups.
Reference groups are those groups `that the individual tends to use as
an anchor point
for evaluating his her own
beliefs and attitudes. A reference group
may be positive; i.e.
the individual patterns his or her own beliefs and behavior to be
congruent with those
of the group, or it may be negative;
171.
(b) 172 (d)
173 (b) 174
(b) 175 (d)
176 (a) 177
(a)
178
(a) 179 (c)
180 (a) 181 (a) 181
(c) 182 (e)
183.
(d) Mobile Banking (Mobile
Banking refers to SMS sending on customer’s request and
without requests.
184.
(d) 185. (b)
186. (c) 187.
(c) 188. (a)
189. (a) 190.
(a)
191.
(d) Though you worked hard for
the arrangement but your work is not upto the mark
according to your senior. You
should approach him, once he calms down, asking for
his feed back and assuring him of being in future. Feed backs are the best way to
improve.
192.
(b) The best way to avoid any
chaos or embarrassment is to share your problem with
one of your close friends and ask him or her to pay for now, assuring
him that you
will pay back the very next day.
193.
(a) Since the bank is upcoming
private bank so its brand image is valuable for you as
well as for every
employee. Considering the several
written complains from the
valued customers, it is best to
first punish the concerned employee momentarily and
if the problem persists then employee can be sacked. Calling the employee will not
solve the problem as he can never
tell anything against himself. Option
(d) will be
time consuming procedure. So,
answer is (a).
194.
(c) As lady is very apprehensive and nervous, so it requires your
immediate response,
albeit it is best to take help from an extent like a psychologist in
this situation. Also to
prevent unlawful activities at the
early stage as a responsible citizen your immediate
action should be to give counseling to that teenager boy. So answer is (c).
195.
(c) Whenever question is
associated with financial implication, you must consider the
Cannons of financial propriety.
As it is a public money so you have to spend it
judiciously. So you cannot accept
the lowest offer as it is three times higher than the
approved rate. It is best to
reject the proposal and refloat the tender. Now again if the
same price comes then you can refer the matter to the higher authority
and wait for
their approval. In general Price
negotiation is ethically not permitted.
So,
answer is (c).
196. (b) Here you don’t know, who is in
more need of the vaccine. So it is imperative to
take advice from a specialists i.e., a doctor. So, after the advice of doctor, you can give
medicine to the more needy person.
Not giving medicine to any one is an unwise
step. So asking both to approach a doctor and get
an input about the urgency is the
best action. So, answer is (b).
197.
(c) Deputy Commissioner needs to react only if information comes through
proper
channel. So, answer is (c).
198.
(b) Whenever you are facing personal problems, doing the things
deviating from
normal Course of work, you must inform to your senior and seek
concurrence. So,
answer is (b).
199. (d) It is true that General Manager
of a bank does not have solution to these type of
problems spontaneously but being on such a responsible post, he/ she
should never
tell the person that he cannot do anything about their requests or
problems. People
have come to you with some problem so you must assure them of an enquiry
into the
matter. Asking them to lodge a
written complaint in the police station is like moving
away from taking responsibilities.
Since you bank had started the project it’s your
duty to take help of police to enquire into the matter. So, answer is (d).
200. (b) It is mentioned in the question
that work is very important and time is limited.
Since you meet with an accident, so it’s your responsibility to inform
department
about it mentioning your inability to finish on time. Staying away and not informing
department may lead to disciplinary action. It is not mentioned in the question that
whether department knows about your accident or not. If department knows it and
event then insists to complete the task then it is better to ask for an
extension of dead
line. Suggesting alternate person
is also not right. Department will
choose alternative
option in your absence. So your
first job is to inform headquarters about the accident
mentioning your inability to finish on time. So answer is (b).
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